The 10 best GEO tools in 2026

Opinion Radar asks realistic buyer questions, never naming your brand, to six AI model families, several times each, then reads every answer systematically: spontaneous mentions, the arguments behind each recommendation, tone, factual errors and the competitors named in your place. Every figure drills down to the raw answers behind it.

What it measures

• Presence and share of voice by buyer situation and by model, compared with the competitors you track, plus the ones the AIs name that you did not list.
• Why you win or lose: the arguments, criticisms and tone attached to each mention.
• Factual errors: what the AIs say about you, checked against your own website.

Beyond the dashboard

• An action plan: each weak spot is diagnosed (absent, outranked, criticized…) and matched with levers backed by evidence; tactics refuted by research, such as llms.txt, are flagged as such.
• A source map of the pages models cite when they search the web (Pro and Business plans).
• A crawlability audit of your site for AI crawlers, and re-measurement on the same questions to see what moved.

Pricing

Starter costs $45/month ($36/month billed yearly) for 2 brands, 25 tracked prompts per brand and 2 measurements a month; Pro is $149/month and Business $349/month. There is no free plan: our public observatories are real measurements you can inspect first, and the method is documented here. See all plans.

Profound is the category's best-funded company: a $96M Series C at a $1B valuation in February 2026, led by Lightspeed, with customers such as Target, Walmart, Figma and MongoDB. It now presents itself as an "AI marketing platform" built around credit-based AI Marketer agents that act on the data, not just report it.

What it does

• Answer Engine Insights: visibility, sentiment and fact-checking of what answer engines say about your brand, across up to nine engines.
• Prompt Volumes: which topics drive AI conversations, based on what Profound describes as "1.5 billion+ real AI conversations".
• Agent Analytics: which AI crawlers access your site, and whether that activity turns into visits.
• Shopping visibility for product brands.

Pricing

The pricing page shows two options: a free Trial (limited credits, 10 prompts run once, ChatGPT only) and Enterprise, priced on request with SSO/SAML, SOC 2 compliance and dedicated support. No self-serve price is published there, so we do not repeat the third-party figures circulating online.

Profound was also named a Representative Vendor in Gartner's first Market Guide for Answer Engine Visibility Tools in March 2026, according to the company.

Berlin-based Peec AI is one of the fastest-growing companies in the category. It raised a $21M Series A in November 2025 and claims more than 3,000 marketing teams, brands and agencies as customers, including Zalando, Attio, Squarespace and Wix.

What it does

• Visibility, position, sentiment and share of voice for your brand and competitors, by engine and by prompt.
• Sources and citations: which domains and URLs the engines rely on, by type.
• Peec Actions: recommendations on what to do next, plus query fan-outs (the background searches an assistant runs before answering) and crawlability insights.
• Exports to CSV, Looker Studio, an API and an MCP server, and AI Shopping visibility.

Pricing

Brand plans start at $95/month (Starter: 50 prompts, 3 models, 1 project, 1 country, unlimited users), then $245 (Pro, 150 prompts) and $495 (Advanced, 350 prompts); agency plans run on credits. Each extra model costs $35/month on Starter. Figures from Peec's published plan summary.

Semrush has been an Adobe company since Adobe completed its acquisition in April 2026. It sells AI visibility as a toolkit inside the SEO suite many teams already use.

What it does

According to Semrush's knowledge base, the toolkit has five components:

• Visibility Overview and Competitor Research: how present your brand is in AI answers compared with competitors, updated daily.
• Prompt Research: the topics and prompts that come up in AI search.
• Brand Performance: share of voice and sentiment in LLM answers, updated weekly.
• Prompt Tracking: daily tracking of your own prompts.

It also adds AI search checks to Semrush's Site Audit, for up to 100 pages.

Pricing

$99/month for one domain, with 25 tracked prompts, 300 daily queries in AI Analysis reports and 1,000 in Prompt Research. The knowledge base describes it as an add-on that requires a Semrush subscription, with no free trial.

Ahrefs approaches AI search from its data: instead of only tracking the prompts you define, Brand Radar lets you look up any brand across a database of more than 456 million monthly prompts, with no setup.

What it does

• AI Visibility Index: AI share of voice for any brand across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude.
• Custom Prompts: track the exact questions your buyers ask, even before your brand shows up in answers.
• Cited pages, AI responses and search demand, plus brand visibility on YouTube and Reddit.

Pricing

The Brand Radar page lists the AI Visibility Index at $199/month (83 prompts a day and 2,500 checks a month included) and Custom Prompts free in every paid Ahrefs plan, with check packs from $50/month and $699/month for all models. On the euro pricing page, Brand Radar AI starts at €179/month and the cheapest Ahrefs plan, Lite, at €119/month.

Otterly.AI, an Austrian company founded in 2024, has the lowest public entry price of the dedicated tools in this list. It was named a Gartner Cool Vendor in AI in Marketing in 2025 and claims more than 40,000 marketing professionals as users.

What it does

• Brand and link mention tracking for the prompts you define, updated daily, across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.
• GEO URL audits: page-level checks of AI search readiness (1,000 a month on Lite).
• ChatGPT Ads tracking, and on higher plans Agent Analytics, an API, an MCP server and a Looker Studio connector.

Pricing

Lite costs $29/month (15 prompts, unlimited team members), Standard $189/month (100 prompts) and Premium $489/month (400 prompts); yearly billing saves 15%. Google AI Mode, Gemini and Claude are sold as add-ons. Details on the pricing page.

Founded in 2023 in Salt Lake City, Scrunch was acquired by Sitecore in June 2026. It says it is trusted by more than 500 companies and agencies, including Lenovo and Skims.

What it does

• Monitoring: prompts, citations and insights across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta.
• Agent traffic and site diagnostics: how AI agents visit your pages, with page audits for AI visibility.
• AXP (Agent Experience Platform): serves AI agents a version of your site built for them, without changing what human visitors see.

Pricing

Starter costs $300/month month-to-month or $250/month billed yearly, with 350 custom prompts, 1,000 industry prompts, 3 seats and 5 page audits; Growth is $500/month ($417 billed yearly). The 7-day free trial requires no credit card. See the pricing page.

San Francisco-based AthenaHQ went through Y Combinator (W25) and counts SoFi, Coinbase and Hearst among its customers. Its pitch is action: tracking is the starting point, and the platform then recommends, and helps produce, the changes.

What it does

• Prompt and response analysis with competitor insights, across up to 11 models.
• On-page and off-page actions, content recommendations and a content optimization agent.
• Integrations and CSV export, with an API as a paid add-on; Enterprise adds SSO, audit logs and persona targeting.

Pricing

The free Essential plan comes with $25 of credit (300 credits) and 5 engines. Starter costs $295/month for 3,600 credits and 11 models, with unlimited seats; Enterprise is priced on request. See the pricing page.

New York-based Evertune takes the most statistics-heavy approach in the category: it samples each prompt 100 times across every AI model to capture the full range of answers, and grounds its prompt strategy in EverPanel, a panel of more than 150 million user prompts. It raised a $15M Series A led by Felicis in August 2025 and says it works with more than 700 advertisers and agencies.

What it does

• AI visibility across models, with per-model scores and changes over time.
• Insights Agent: analyzes the data, prioritizes the highest-impact moves and sets them in motion.
• Advertising inside and beyond the AI chat: in 2026 Evertune added shopping intelligence, an ad agent for ChatGPT and AI retargeting.

Pricing

Evertune publishes no prices: access goes through a demo request.

SE Visible is SE Ranking's standalone AI visibility product. SE Ranking also sells an AI Search add-on inside its classic SEO suite (€79/month on top of a base plan), but SE Visible is built for teams that want AI visibility without the rest of the suite.

What it does

• Visibility, average position and net sentiment of your brand in AI answers.
• Competitor comparison on the same prompts.
• Sources: the domains and URLs that appear most often in AI answers.
• Prompts and topics that mention your brand, filterable by engine.

Pricing

Basic costs $99/month for 200 prompts (about 30,000 AI answers a month) and 3 projects; Core is $189/month (450 prompts) and Plus $355/month (1,000 prompts). A 10-day free trial is available from the product page.